With the United States headed for the 2024 presidential election, former President Donald Trump He appears to be leading in polls in conflict states, yet his campaign is stepping up efforts to catch up.
Following President Joe BidenDuring his State of the Union address, his campaign announced Friday it was launching a $30 million advertising initiative over six weeks and plans to significantly bolster its staffing numbers in key states.
The campaign revealed that it currently has 100 staff members in place and plans to add at least 350 more, as well as opening 100 offices in March, signaling a strong push to galvanize support.
Both candidates are scheduled to appear in Georgia this Saturday, a state that has narrowly decided their 2020 contest, with Biden also visiting New Hampshire, Wisconsin and Michigan in the coming week.
Trump is expected to visit Arizona, a state Biden narrowly won.
“The Democrats are reinvigorated. My phone has been blowing up since last night and hasn’t stopped,” he said Christopher Alexformer White House aide and senior advisor to Biden’s 2020 campaign.
The Wall Street Journal reported that Biden aides see his State of the Union as the kickoff to the general election, especially after Trump’s elimination of his last major Republican rival. Nikki Haley.
Read also: Trump vs. Biden: Poll shows one candidate has a slight edge over another in a hypothetical matchup
While not disclosing details about its operations in key states, the Trump campaign expressed confidence in its preparation and resource allocation.
However, Trump is facing cash flow problems. By the end of January, his campaign had earned $30.5 million, while Biden had $56 million.
According to the report, Trump has spent approximately $50 million in legal fees in the numerous criminal and civil cases against him. As for the Republican National Committee (RNC), ended 2023 with just $8 million in cash and $1.8 million in debt.
However, the RNC reported raising more than $22 million in January and February.
“The campaign has been in contact with professional workers across the country for weeks in preparation for the general election and to rapidly develop state battlefield operations,” the campaign spokesperson said. Steven Cheung.
The election battle, expected to be one of the first and most expensive in modern history, is expected to revolve around crucial issues such as abortion and immigration.
Both campaigns aim to attract a broad spectrum of voters, particularly in swing states that played a decisive role in the 2020 election.
In this context, third-party candidates and independent groups are poised to play a significant role, potentially complicating the electoral landscape in battleground states.
As both campaigns prepare for a hotly contested race, the strategies employed in the coming months will be crucial in shaping the outcome of what promises to be a historic electoral showdown.
Now read: Trump vs. Biden: One candidate appears to be losing support within the party, raising electability concerns
This content was partially produced with the help of artificial intelligence tools and was reviewed and published by Benzinga editors.
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