It’s easy to come up with ideas for blog posts, but writing about random topics won’t bring you traffic to your blog.
You need to write about topics with traffic potential.
The proverb says: “Give a man a fish and you feed him for a day; teach a man to fish and you will feed him for a lifetime.
If you know how to come up with blog post ideas on your own, you will always be able to find relevant topics with potential search traffic.
Here are two ways to do it:
1. Do keyword research
Keyword research is where you find the words and phrases that your target audience is typing into Google. The easiest way to get started is to use a keyword research tool like Ahrefs’ Keyword Explorer.
Just enter a relevant topic, go to Corresponding terms ratio, move the switch to Requestsand you’ll get tens of thousands of potential keyword ideas:
If the list is too large, you can narrow it down using a Keyword Difficulty (KD) filter ea Traffic Potential (TP) filter to focus on high-traffic, low-competition keywords. Just set the maximum KD filter to a low number like 20 and the TP filter to a minimum of something like 500:
If you want to further refine the list based on the keywords that are most likely to resonate with you, set the “lowest DR” filter to your website’s DR (Domain Rating) score (find this by connecting your domain to Site Explorer ). You will then only see the keywords that websites of similar “authority” rank for.
2. Learn from your competitors
If you have competitors, they are probably already ranking for many keywords on Google. You can see what they are ranking for and even target the same topics.
That’s how:
- Go to Ahrefs Site Explorer
- Enter your competitor’s domain
- Go to Main pages
This report shows the pages that generate the most search traffic for your competitor. For example, Beardbrand’s post on beard styles receives approximately 69,000 monthly search visits. Of the 9,542 keywords it ranks for, “beard styles” sends the most traffic.
If you are competing with Beardbrand, this might be a good topic to write about.
Here are some blog post ideas with traffic potential that we found using the methods above, broken down by category:
| Subject | Monthly traffic potential |
|---|---|
| How to create a business plan | 75,000 |
| How to do a SWOT analysis | 55,000 |
| What are key performance indicators | 13,000 |
| How to do a cost-benefit analysis | 8,400 |
| Types of marketing strategies | 6,800 |
| How to do business development | 5,700 |
| What is competitive advantage and how to find it | 5,000 |
| How to retain customers | 2,900 |
| How to acquire customers | 900 |
| How to manage a company’s cash flow | 700 |
| Subject | Monthly traffic potential |
|---|---|
| XX cheapest car insurance companies | 530,000 |
| XX best high yield savings accounts | 497,000 |
| How to make money online | 376,000 |
| How much house can I afford? | 264,000 |
| XX best travel credit cards | 149,000 |
| XX passive income ideas | 67,000 |
| How to improve your credit score | 43,000 |
| How to invest in stocks | 43,000 |
| How to invest in real estate | 30,000 |
| XX ways to save money | 25,000 |
| Subject | Monthly traffic potential |
|---|---|
| What is content marketing and how to do it | 17,000 |
| How to do market research | 13,000 |
| How to create a marketing plan | 7,700 |
| What is lead generation and how to achieve it | 6,800 |
| XX main marketing trends | 3,800 |
| How to calculate and improve your conversion rate | 3,600 |
| How to segment customers | 2,200 |
| How to measure marketing ROI | 1,900 |
| XX types of marketing channels | 1,800 |
| What is a marketing funnel and how to build one | 1,800 |
| Subject | Monthly traffic potential |
|---|---|
| XX Taylor Swift Concert Outfit Ideas | 51,000 |
| How to dress according to your body size | 4,000 |
| Fashion weeks around the world | 2,800 |
| How to find your fashion style | 2,800 |
| XX ideas for cute outfits | 2,600 |
| What is high fashion | 2,400 |
| Airport outfit ideas XX | 2,300 |
| What is sustainable fashion and why is it important | 2,200 |
| XX fashion influencers to follow | 1,300 |
| What is slow fashion | 1,200 |
| Subject | Monthly traffic potential |
|---|---|
| How to get rid of acne scars | 37,000 |
| XX acne treatments that work | 28,000 |
| XX best moisturizer for dry skin | 9,600 |
| How to Master the XX Steps Korean Skincare Routine | 8,900 |
| How to prevent aging | 4,700 |
| XX natural beauty tips | 4,000 |
| What causes sensitive skin | 2,900 |
| XX best liquid eyeliner | 1,900 |
| XX beauty influencers to follow | 600 |
| XX best beauty supplements | 200 |
| Subject | Monthly traffic potential |
|---|---|
| How to use ChatGPT | 291,000 |
| XX best VPNs | 118,000 |
| XX best gaming laptops | 53,000 |
| XX best fitness watches | 37,000 |
| XX Best Cheap Gaming PCs | 20,000 |
| How to build a PC | 13,000 |
| How to create QR codes | 7,100 |
| The quietest mechanical keyboard | 2,600 |
| GPU price trends | 2,100 |
| Why my GPU fan isn’t spinning and how to fix it | 1,400 |
| Subject | Monthly traffic potential |
|---|---|
| Intermittent fasting for beginners | 69,000 |
| XX kettlebell exercises for a complete workout | 7,000 |
| XX best pull-up substitutes | 5,700 |
| You can gain muscle mass in a calorie deficit | 4,700 |
| XX grip strength exercises | 4,000 |
| The best workout for skinny guys | 2,200 |
| How to do a pull up | 2,200 |
| A vertical progression plan | 1,100 |
| Acai bowls are good for weight loss | 700 |
| Jedi training | 300 |
| Subject | Monthly traffic potential |
|---|---|
| How to find cheap hotels | 195,000 |
| XX best travel blogs | 9,000 |
| Best places to visit in Costa Rica | 6,500 |
| XX things to do in Medellín | 3,300 |
| Is Cancun safe? | 2,900 |
| XX best travel tips | 2,900 |
| How to travel on a budget | 2,900 |
| Where to stay in Boston | 2,200 |
| Is Greece expensive? | 1,100 |
| 5 day Paris itinerary | 800 |
| Subject | Monthly traffic potential |
|---|---|
| Where to buy cheap furniture | 18,000 |
| XX color ideas for the living room | 12,000 |
| XX Accent Wall Ideas | 9,300 |
| How much does an interior designer cost | 4,000 |
| XX types of sofas | 3,200 |
| XX bedroom essentials | 2,000 |
| How to decorate the coffee table | 1,600 |
| Rules for the carpet under the bed | 1,600 |
| How to measure for a sectional | 1,100 |
| XX best sofas | 600 |
| Subject | Monthly traffic potential |
|---|---|
| XX easy ramen recipes | 81,000 |
| Fish tacos recipe | 57,000 |
| XX best espresso machines | 38,000 |
| XX Peruvian dishes absolutely worth trying | 12,000 |
| XX pressure cooker recipes | 11,000 |
| How to boil shrimp | 10,000 |
| How to prevent apples from turning brown | 3,500 |
| XX Chinese New Year Foods to Wish Good Luck | 2,300 |
| Sous vide ribeye recipe | 1,500 |
| How to peel garlic | 350 |
Final thoughts
If you are serious about blogging, you need to learn how to do keyword research and competitive research. Once you learn this, you’ll never have to worry about running out of blog post ideas again.