Former President Donald Trump is now selling Bibles as he races to return to the White House.
Trump, who became the presumptive Republican nominee earlier this month, posted a video on his Truth Social platform on Tuesday urging his supporters to purchase the “God Bless the USA Bible,” inspired by country singer Lee Greenwood’s patriotic ballad . Trump takes the stage to the song at each of his rallies and has appeared with Greenwood at events.
“Happy Holy Week! Let’s make America pray again. As we approach Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible,” Trump wrote, directing his supporters to a website that sells the book for $59.99.
The effort comes as Trump faces a severe financial crisis amid mounting legal bills as he fights four criminal charges along with a slew of civil charges. Trump was given a reprieve on Monday when a New York appeals court agreed to stay collection of more than $454 million owed following a civil fraud judgment if he paid $175 million within 10 days. Trump has already posted $92 million bail in connection with defamation cases brought by writer E. Jean Carroll, who accused Trump of sexual assault.
“All Americans need a Bible in their home, and I have many. It’s my favorite book,” Trump said in the video posted on Truth Social. “I’m proud to endorse and encourage you to get this Bible. We need to make America pray again.”
Billing itself as “the only Bible approved by President Trump!” the new venture’s website calls it “easy to read” with “large fonts” and a “subtle design” that “invites you to explore God’s Word anywhere, anytime.”
In addition to a translation of the King James Version, it includes copies of the U.S. Constitution, Bill of Rights, Declaration of Independence, and Pledge of Allegiance, as well as a handwritten refrain of Greenwood’s famous song.
The Bible is just the latest business venture Trump has pursued on the campaign trail.
Last month, he debuted a new line of Trump-branded sneakers, including the $399 gold “Never Surrender High-Tops,” at Sneaker Con in Philadelphia. The company behind the shoes, 45Footwear, also sells other Trump-branded footwear, cologne and perfume.
Trump has also dabbled in NFTs, or non-fungible tokens, and last year reported earning between $100,000 and $1 million from a series of digital trading cards that depicted him in cartoon-like images, including an astronaut, a cowboy and a superhero.
He also published books with photos from his time in office and letters written to him over the years.
The Bible website states that the product is “not political and has nothing to do with any political campaign.”
“GodBlessTheUSABible.com is not owned, operated, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates,” it reads.
Instead, it says, “GodBlessTheUSABible.com uses the name, likeness and image of Donald J. Trump under a paid license from CIC Ventures LLC, which license may be terminated or revoked by its terms.”
CIC Ventures LLC, a company Trump said he owned in his 2023 financial filing, has a similar deal with 45Footwear, which also says it uses Trump’s “name, likeness and likeness under paid license from CIC Ventures LLC, whose license may be terminated or revoked.” according to its terms.”
A spokesperson for Trump and God Bless the USA Bible did not immediately respond to questions about how much Trump was paid for the licensing deal or how much he makes from each book sale.
Trump remains deeply popular among white evangelical Christians, who are among his most ardent supporters, even though the thrice-married former reality star has a long history of behavior that often seemed at odds with the teachings espoused by Christ in Gospels.
When he was running in 2016, Trump raised eyebrows when he cited Liberty University’s “Two Corinthians,” rather than the standard “Second Corinthians.”
When asked to share his favorite Bible verse in an interview with Bloomberg Politics in 2015, he hesitated.
“I wouldn’t want to go into it. Because for me it is a very personal thing,” she said. “The Bible means a lot to me, but I don’t want to go into details.”
When he was president, law enforcement aggressively cleared racial justice protesters from a park near the White House, allowing Trump to walk to nearby St. John’s Church, where he stood alone and raised a Bible. The scene was condemned at the time by the bishop of the Episcopal Diocese of Washington.
Before running for office, Trump sold everything from frozen steaks to vodka at a business called Trump University, which was later exposed for fraud.