SOMERSET, NJ, March 27, 2024 (GLOBE NEWSWIRE) — via IBN — Authentic Holdings, Inc., (OTC PINK: AHRO) Maybacks Global Entertainment’s iDreamCTV network has signed twenty-three deals with affiliate stations. iDreamCTV will provide content to these stations and, in turn, will have revenue sharing agreements with stations in New York, Schenectady, Troy, Gloversville, Nashville, Fresno, Syracuse, Portland, Dayton, Dallas, Houston, as well as San Diego, Los Angeles, Palm Springs, Detroit and Miami, to name a few.
Chris Giordano, Chairman and President of Authentic Holdings, Inc, said: “The Maybacks team has been nothing less than spectacular in laying the foundation for what we believe will become one of the largest independent “free TV” networks in the country. Now that we have built the foundation for the networks, with a cutting-edge back-end technology stack, a beautiful user interface and 56 channels, we can establish a substantial presence in the free TV market.”
The heart of every network is its content that drives audiences to watch and subsequently creates revenue through advertising. There are many independent television stations in cities large and small that are devoid of content and now devoid of advertising revenue. They turn to other networks for their content and programs, which they then broadcast in their own markets, which allows them to establish revenue-sharing agreements with content providers.
The problem these broadcasters often face is that most large corporate networks do not freely share their content with other station owners; they can keep it confidential and/or exclusive, which usually ends up costing consumers higher prices in terms of subscription fees. It also narrows the “playing field” for advertisers; Advertising prices become almost impossible for the average independent business owner to get on TV. Some call it the “lowest hanging fruit”, we call it a great opportunity for everyone. Our range of 30+ fast channel networks create an exceptional venue that enables even small businesses to achieve their goal of reaching the masses.
Priscella Cooper-Holyfield, EVP of Maybacks, said: “Our Fast channels usually cost the consumer nothing, but the channels show ads to make money. The ad server (which is like a super intelligent computer) studies the metadata on geography, type of channel viewing, consumer preferences. It’s as if the ad server said, “Hey, since you’re watching our fitness channel, you probably like sneakers, so here’s an ad for new great sneakers!” Making viewers’ TV time more interesting and personalized, just like choosing your favorite ice cream flavor!”
Chris Giordano further stated; “We own a tremendous amount of content that includes over 30,000 movies and television series. We will be aggressive in sharing our content with station owners with the goal of creating a coast-to-coast affiliate program that gives us a truly national footprint for advertisers and revenue generation. The more geographies and markets we cover, the higher our advertising rates will be, which will have a direct impact on our profits and losses for years to come.
Maybacks also serves as a marketing and advertising support mechanism for our other subsidiaries. An example would be to support our Vinyl subsidiary, or Authentic Heroes subsidiary, and both entities’ product offerings by placing advertisements throughout our future global network. The most important thing is that these advertisements do not cost our affiliate a single penny since we own all the networks.
Finally, in addition to establishing our national presence, we are also working diligently to establish a huge international presence with two major marketing partners. These partnerships will give Maybacks a worldwide presence spanning almost all of the world’s geography that matters. Collaboration with these major household names in electronics will be a growth engine for years to come.
iDreamCTV is a network that is growing at a torrid pace. Going forward, our goal is to become one of the largest independent free TV brands in the world, while having a global footprint and being an industry benchmark.”
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Source: Authentic Holdings Inc.