GA technologies announces hiring of Namika Sagara as CBO executive director From Investing.com

TOKYO, March 31, 2024 /PRNewswire/ — GA technologies Co., Ltd. (Headquarters: Minato District, Tokyo; President, Representative Director and CEO: Ryo Higuchi, Warehouse code: 3491; Hereinafter referred to as “the “Company”) communicates that Ms. Namika Sagara assumed the role of Chief Behavioral Officer (CBO) of the Company on April 1, 2024.

As one of the few Japanese with a PhD in behavioral economics, Mrs. Sagara provides behavioral economics-based consulting services in a variety of industries including finance, insurance and pharmaceuticals Europe AND the United States, even before behavioral economics became popular. In 2013 you founded Sagara Consulting LLC and became its representative. In 2016 you became the founder and CEO of the behavioral science center at a leading market research company the United States and built the industry’s first capability based on behavioral economics. Since then, he has consulted in behavioral sciences around the world, primarily incorporating behavioral economics.

The Company will incorporate knowledge of behavioral economics that Mrs. Sagara has developed over the years in the services of each business managed by GA Groupand will result in further improvements in customer satisfaction and overall growth GA Group.

Executive Director and CBO (Chief Behavioral Officer): Namika Sagara

After graduating from University of Oregon in 2002 he completed a master’s degree in psychology, with a specialization in behavioral economics, at the graduate school, followed by a doctoral program, with a specialization in behavioral economics, at the business school of the University of University of Oregon. After working as a postdoctoral researcher at the business school of Ducal Universityfounded Sagara Consulting LLC, a behavioral economics consultancy, and became its representative. In 2016 you became the founder and representative of the behavioral science center at one of the world’s leading market research companies. You currently consult in behavioral sciences with a focus on behavioral economics around the world, while you serve as a representative of Behavioral Sciences Group, LLC. In 2024, it started an association with GA technologies Co., Ltd.

Comment on accepting his assignment

I have provided behavioral economics knowledge-based consulting services to a wide variety of industries and companies in countries around the world. Based on this experience, I will work on customer centricity by incorporating a behavioral economics perspective mainly in the real estate area. GA Group and strive to improve customer satisfaction and contribute to the GA Group growth.

Judy Youy_yu@ga-tech.co.jp
+81-3-6230-9180



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