PRESS RELEASE
PALO ALTO, Calif., April 2, 2024/PRNewswire-PRWeb/ — TruCentive, the leader in incentive automation solutions, announced a significant enhancement to its platform: HIPAA-compliant personal information (PII) de-identification capabilities. This new feature is designed to strengthen privacy protections and ensure the safety of sensitive information, marking a significant step forward in TruCentive’s commitment to data protection for researchers around the world.
With the healthcare industry’s growing reliance on digital platforms, the need for strong data protection measures has never been more critical. TruCentive’s latest update addresses this need by providing a robust solution for anonymizing personally identifiable information, ensuring that all data processed through its platform meets the rigorous standards set by the Health Insurance Portability and Accountability Act (HIPAA) .
“This enhancement is a testament to TruCentive’s commitment to privacy, security and compliance,” said Lori Laub, CEO of TruCentive. “By integrating HIPAA-compliant de-identification, we protect participants’ personal information and give our customers the peace of mind that comes from knowing their incentive programs are fully compliant with federal regulations.”
The de-identification process removes all identifiers that could potentially link back to an individual, such as email addresses, names, dates, and compensation selections directly related to an individual. This allows TruCentive customers to use the platform for research compensation while ensuring the anonymity and privacy of people’s data.
“We are excited to expand Shaip’s expertise in data privacy to the incentive automation market,” said Hardik Parikh, co-founder and CRO of Shaip. “This marks a milestone in fusing technological innovation with rigorous compliance to protect sensitive information and strengthen customer trust.”
TruCentive’s HIPAA-compliant personal information de-identification functionality is immediately available to Enterprise platform users, reaffirming the company’s position at the forefront of secure and compliant incentive automation solutions.
Please visit https://trucentive.com/research-compensation/ to learn more about TruCentive and its new HIPAA-compliant de-identification capabilities.
About TruCentive
TruCentive helps organizations engage with employees, partners and customers in personalized and innovative ways. By seamlessly integrating merchandise delivery, gift cards and payments, companies increase the effectiveness of existing incentive programs and improve relationships. With thousands of merchandise options, over 3,000 gift cards worldwide, over 85,000 local merchant options, Visa, AmEx and MasterCard cards, payment options including debit card, PayPal and Venmo, and integrations with marketing, sales , and human resources tools, TruCentive it is essential to the success of HR, demand generation, account-based, and customer appreciation and incentive programs.
About Shaip
Headquartered in Louisville, Kentucky, Shaip is a fully managed data platform designed for businesses looking to solve their toughest AI challenges, enabling smarter, faster, and better outcomes. Shaip supports all aspects of AI training data, from data collection to licensing, labeling, transcription and anonymization, seamlessly tailoring our people, platform and processes to help businesses to develop their own AI and ML models. To learn how to make life easier for your data science team and leaders, visit the site www.shaip.com.