Did we have an extraordinary year of Whiteboard Friday episodes, ranging in topics from link building to content engines to basketball?
In case you missed them, here are the 10 best episodes of the year!
1. Estimate research opportunities with Robin Lord
Estimating opportunities within your various SEO efforts is an important component of your analysis, not only in helping you determine where to focus your energies, but also in demonstrating the potential value of your work to others. In this episode, Robin walks you through a good strategy for this all-important estimating job.
2. Advanced On-Page SEO Optimizations with Chris Long
Typically, when SEOs think about on-page optimizations, they think about the key places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and go beyond some of those basic tactics? On this Whiteboard Friday, Chris Long shows you how.
3. Moneyball is the future of SEO with Will Critchlow
In our first episode of 2022, Will Critchlow shows you how, just like the NBA, SEO is undergoing an analytics revolution and how you can make the most of it.
4. Top 4 Things to Know About GA4 with Dana DiTomaso
Dana gives you some insight into the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and colleagues are intimidated by the move.
5. A revenue-generating content engine with Ross Simmonds
In this episode, content marketing expert Ross Simmonds walks you through his method for building a content marketing engine that will ultimately make you money, rooted in four simple steps: Research, Create, Deploy, and Optimize.
6. How to find your real SEO competitors with Lidia Infante
Competitive research and analysis are a critical component of your SEO strategy. You may have an idea who your business competitors are, but your real SEO competitors are the ones targeting the same keywords, speaking to the same audiences, and solving the same consumer needs. On this Whiteboard Friday, Lidia Infante walks you through two approaches to finding out who those competitors are.
7. How to measure content engagement with Dana DiTomaso
When it comes to content engagement, you can (and should) measure more than just page views. Analytics expert Dana DiTomaso sums up her presentation at MozCon 2022 by sharing four things you should focus on to make sure your metrics give you the best picture of the quality of your content.
8. Metrics for better keyword research with Tom Capper
Many SEOs think of keyword research as a key part of SEO, which can actually be a problem. In this episode, Tom explains some of the most common mistakes SEOs make when searching for easy-to-fix keywords, many of which stem from metrics like search volume, click-through rate, and difficulty.
9. Visual Search Optimization with Crystal Carter
In this episode, Crystal Carter talks about the different optimizations you can make for visual search and the types of results you might see for visual search content.
10. The authoritative content funnel with Amanda Milligan
Rounding out the top 10 list, digital marketing expert Amanda Milligan walks you through the three parts that make up an authority-building content funnel, as well as the types of content that fit into each one.