Media giant The Walt Disney Company DIS was among the companies that ran ads on social media platform X, formerly known as Twitter, due to controversial comments made by the platform’s owner Elon Musk.
Disney went a step further by stopping posting from many of its accounts for 24 hours in protest. Some of these accounts are now posting again, but many remain silent.
What happened: Disney and several other companies pulled advertising on X in protest of comments made by Musk.
Musk later apologized for engaging with a controversial anti-Semitic post on the platform, but also threw shade at companies like Disney that ran ads.
“I don’t want them to advertise,” Musk said, speaking at the New York Times Deal Summit. “If anyone wants to blackmail me with publicity or money, go fuck yourself. Go. Fuck. Yourself. Is that clear?”
Musk went on to call the Disney CEO Bob Igerwho spoke earlier at the same event: “Hey Bob, if you’re in the audience, this is how I feel.”
As Benzinga previously shared, in addition to running ads, Disney has stopped posting from many of its accounts on the social media platform, including the @disney and @espn accounts.
Other accounts like @starwars, @pixar, and @marvelstudios also participated in the break. However, accounts like ABC News and Disney+ appear to continue posting without interruption and have been active since November.
As shared by Disney fan site Inside the Magic, the @Disney Parks the account recently began posting again for the first time since November 30, 2023. The account shared some updates about Tiana’s Bayou Adventure, which will open in the summer at Disney World in Florida and later in 2024 at Disneyland in California.
A quick scan of Disney accounts ondisneyland AND @Walt Disney World they have not posted since November 16, 2023 and November 17, 2023, respectively. The two accounts have 1.5 million and 3.7 million followers on X, respectively.
Related Link: Elon Musk Criticizes ‘Real Stand Up Man’ Bob Iger, Says Disney CEO Should Be ‘Fired Immediately’
Because it is important: Disney and Musk have been feuding since November, with Musk saying the media company should get rid of CEO Bob Iger.
Musk also assisted in a lawsuit from the former Star Wars actress Gina Caranowho sued Disney and Lucasfilm for wrongful termination.
While Disney likely won’t be buying advertising on
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