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As AI has become an increasingly powerful technology across multiple industries, many of us have begun to wonder how we can harness the potential of AI to improve our operations and increase conversions. Entrepreneurs and sales leaders have a powerful AI tool to potentially revolutionize their sales pipeline in 2024: personalized GPTs.
While many sales teams have already begun using the OpenAI Generative LLM ChatGPT and other programs for parts of the sales process, such as writing emails and proposals, custom sales-related GPTs can take this automation to an even greater level. deep.
ChatGPT can provide a great starting point for business leaders and marketers to automate their workflow, but custom GPTs allow them to create automations that specifically address the needs and challenges of their day-to-day. In this way, custom GPTs are not a “shortcut” for entrepreneurs and marketers, but a valuable tool they can use to optimize their workload.
Related: OpenAI now allows users to create their own version of ChatGPT
What are custom GPTs?
Introduced in 2023, GPTs are essentially a specially trained version of ChatGPT that individuals and businesses can customize to their individual needs and goals, and require little to no coding. However, users have a higher level of control over the output of a custom GPT, as the behavior of these models can be permanently modified via custom instructions during the creation and training process, and further configured via advanced builder settings GPT.
The most significant difference between a custom GPT and a regular chatbot is that a custom GPT draws from a custom data source. For example, a custom GPT can be trained on a company’s data and frequently asked questions, allowing the model to provide more specific answers.
While tools like ChatGPT can be invaluable for creating generalized models and even be made more specific using specialized suggestions, custom GPTs offer an unmatched level of customization that makes them valuable tools for sales teams. By using a custom GPT, a user does not need to specify the information to pull from in the prompt: the bot will automatically fall back on this data.
Related: How to Write a Winning Sales Script with ChatGPT
What are some use cases for custom GPT solutions in sales?
Automated workflow tools like Zapier have even started offering the ability to integrate custom GPTs into workflows via their API. By incorporating custom GPTs with Zapier, business leaders can connect their custom models to other applications like calendar apps, email, and CRM platforms, allowing them to have a dedicated, personalized AI assistant suited to their needs.
One of the easiest ways to implement custom GPTs in a sales operation is to use the template to draft automated email responses to incoming messages. For example, if your company is running a promotional campaign, you can train your custom GPT to draft responses to outgoing emails. For the knowledge with which you train the model, you can upload files containing promotion information, FAQs and even a style guide. This ensures that the model will create specific and accurate responses that align with your brand identity and message.
While you can set up your own custom GPTs to do all the work for you and respond to requests automatically, many have found that it’s best not to rely on full AI automation. The human team should still work with quality assurance functions at these stages of the sales process, checking things like grammar, formatting, and personalization that a template might not be able to fix on the first try. However, it’s worth noting that asking your sales team to quickly read a draft created from a custom GPT will be much more time efficient than creating everything from scratch.
Businesses can use custom GPTs to create custom chatbots that can be integrated into their website interface. This feature allows prospects to ask the chatbot specific questions, which it can then answer using the knowledge base provided to it during the training process. A custom chatbot is a great way for a business to answer their customers’ most frequently asked questions as the GPT will be available to potential customers at virtually any time of the day.
Related: What does ChatGPT really mean for businesses?
What are the benefits of custom GPTs for sales?
One of the most significant benefits of implementing custom GPTs into your sales operations is that it allows you and your sales team to spend more time on qualified leads. Continuing the email example, if a company sets up a custom GPT to draft responses to requests for more information, this would allow the automation to provide the prospect with the information they need to become a more informed lead and interested, ready for conversion.
Additionally, like virtually any form of AI-based automation, personalized GPTs allow businesses to improve their customer experience. Because custom GPT can handle simple interactions, potential customers can expect faster responses. When it comes time for the salesperson to be more involved in the process, the customer will receive better service because the sales team can focus solely on serving them rather than the earlier part of the sales pipeline.
The beauty of custom GPTs is that, as the name suggests, they can be customized to any company’s specific needs. The variety of use cases that custom GPTs offer entrepreneurs has made them an incredible tool for the sales process.
From increasing the capacity of sales teams to providing superior customer service to qualified leads, the benefits of customized GPTs for sales will be profound and far-reaching. Now is the time to embrace this new AI automation paradigm and maximize your sales potential.