This article originally appeared on Business Insider.
Farm equipment company John Deere is looking for a different kind of CTO.
The brand announced a two-week search Tuesday to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.
The winning entry will receive up to $192,300 to travel across the country over the next few months showcasing how John Deere products are used by workers from Yellowstone National Park to Chicago’s Wrigley Field and beyond.
“No matter what you do, whether it’s coffee, getting dressed in the morning, driving to work, the building you walk into, everything has been touched by a construction worker, a farmer or a lawn maintenance crew “Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.
To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a little busy this fall to take the job himself) to star in a clip in which he attempts to take a road trip on an industrial tractor .
Wearing the obligatory vest, work boots and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz who jumps into the cab as a series of messages pour in from other athletes and influencers expressing interest in the job.
The clip also represents the first time the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.
Under the contest rules, participants have until April 29 at midnight to submit a single 60-second video explaining why they should be the face and voice of the company.
Additionally, participants must live in the 48 contiguous states or DC – sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are also prohibited.
Videos will be judged across four categories: original, creativity, quality and brand awareness, after which five finalists will be chosen and notified after May 17.