The Apple company. AAPL has reportedly tested a new feature that would allow users to easily import playlists from Spotify and other music streaming services in Apple Music.
What happened: The feature is currently being tested in the Apple Music beta on Android, users reported on Reddit. The integration is facilitated by a third-party service called SongShiftavailable for several years, 9to5Mac reported.
Users on Reddit have reported a new message in the Apple Music app for Android, asking if they want to “add saved music and playlists created in other music services to your Apple Music library.” There’s also a new option for this in the Apple Music settings on Android.
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The integration is currently only available to some users in the Apple Music for Android beta and appears to still be in early testing. It’s unclear whether Apple intends to bring this integration to the iPhone version of Apple Music.
Because matter: This move by Apple could be seen as a strategic effort to attract more users to its music streaming service, especially in light of the growing competition in the music streaming industry.
Last year it was reported that Spotify currently holds the top position, but Apple Music and Amazon Music are rapidly closing the gap, according to data released by Music Business Worldwide.
Meanwhile, in November 2023 Apple discontinued its $5 monthly voice plan for Apple Music, which was designed to allow Siri voice command access to its catalog.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and has been reviewed and published by Benzinga Editors.
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