A comprehensive analysis of Build-A-Bear stock

Build-A-Bear Stock Analysis

Key points

  • Build-A-Bear is growing at record levels and expanding margin; capital returns have started to flow.
  • Analysts have taken an interest in this stock and see it advancing by at least 50%.
  • A move to new highs would be critical for this market and could lead to a multi-year rally and price multiple expansion.
  • 5 titles we like best from Build-A-Bear Workshop

Build a bear workshop New York Stock Exchange: BBW is an iconic brand with long-lasting products that find favor with consumers: if you’re looking for a complete guide to Build-A-Bear stocks, where they’ve been and where they’re going, here it is. This article takes you on a journey that begins with the company’s founding, its rise to fame and IPO, and ends with the outlook for the business and stock price. Ultimately, it should be clear that this company specializes in bears, but is building a bull market for investors. The only questions are: how high can the stock go and how long will it take the market to get there.

Build-A-Bear: A Hairy Revolution in Retail and Stock Analysis

Build-A-Bear Workshop was founded on a dream. Maxine Clark, former president of Payless ShoeSource, left her job to follow that dream. Lei founded Build-A-Bear Workshop in 1997 after testing the commercialization of her lei concept. The test included two other concepts presented to children and Build-A-Bear won. Fortunately, it was an easy decision because Build-A-Bear had high margins. These margins have helped Ms. Clark expand the business faster than she initially expected.

The company had nearly two dozen locations in as many months of operation thanks to its high-volume, high-margin business. The stores have doubled average sales per square foot for mall retailers and have attracted investment from private equity firms because of the profits. Along the way, it has filed more than a dozen lawsuits to protect its patents and trademarks, leaving many potential competitors with no choice but to shut down.

Today Build-A-Bear Workshop is the market leader in DIY stuffed animals. It is the largest operator with little to no direct competition. People who want to build a bear should go to Build-A-Bear.

Is Build a Bear listed on the stock exchange?

The IPO came quickly for this company. It was launched on the market in 2004 with great success, just seven years after its launch. The initial price increased as the IPO approached and early trades reached the high end of the range, so it was seen as a success.

Unfortunately, like many others, the IPO priced in several years of growth and the market quickly came under pressure. The BBW market lost more than 95% from high to low, around $34.55, finally bottoming in 2020, nearly two decades after the first trade.

Market Performance and Financial Overview: Build-A-Bear Stock Analysis

2018 was a milestone year for the brand. A botched marketing stunt turned into a bonanza of public awareness that has supported the company’s growth ever since. The company offered to let children pay for a bear based on age, attracting so many customers around the world that it overwhelmed the operation. Unable to meet demand, the company provided vouchers to those waiting, helping to ease the damage. It took some time for the business to recover, but it is now booming.

Can you buy shares in Build a Bear?

You can buy shares in Build-A-Bear; the question is: should you? Given the trend it seems like a good buy. The company is growing revenue at record levels, expected to accelerate in 2024, and its margins are widening. Operating margin is close to 10% at the end of F2023 and more than double that of its main toymaking competitors, Hasbro NASDAQ: HA AND Mattel NASDAQ: MAT.

Growth and leverage provide solid cash flow, as seen in 2023 results, helping to maintain a healthy balance sheet. 2023 details include doubling cash and what executives described as “comfortable” inventory levels. Leverage is almost non-existent.

The stock price bottomed in 2020, coinciding with the COVID-19 market sell-off. Already deeply undervalued, the stock has rebounded strongly since then, advancing more than 1700% between 2022 and today. Since the stock trades at a deep value near 6.5 times earnings with solid cash flow and growth in prospect, it could rise another quadruple amount as the price-to-earnings multiple expands. Hasbro and Mattel trade at more than double valuation.

Strategic Initiatives and Expansion Plans: Impact on Build-A-Bear Stock Price

Build-A-Bear’s strategic plans focus on two avenues: expanded addressable markets and new stores. The number of stores is expected to increase by 30 in 2024, increasing it by nearly 6% on top of the 6% increase in 2024, and expansion is expected to continue domestically and internationally in 2025.

The company is expanding its reference markets by offering new products with timeless appeal. The products are based on licensing agreements with major toy and media brands, designers and manufacturers of in-demand accessories. Among the company’s success factors are upselling opportunities, which include perfumes, sounds, clothing and accessories.

Other signs of improving market size include the success of the Axolotl toy among preteens and teens, the Bear-lieve bear, and the pet product line. The Bear-lieve is an interactive bear that comes to life with touch and voice commands: artificial intelligence for toy lovers. Pet products became a reality after the company realized that many of its accessory and apparel sales were being used for pets. The pet market is expected to grow at a mid-single-digit CAGR for the next five or more years, so it represents a significant revenue source.

Is Build a Bear a buy?

The factors that influence Build-A-Bear’s stock price are its balance sheet and capital returns. The balance sheet is a fortress of net liquidity and low leverage, providing no warning signals for investors and enabling sustainable capital returns.

The capital return program is robust and includes share repurchases and dividends. Dividends are still erratic, so investors shouldn’t count on the stock for income. It began paying a special dividend in 2021, when cash flow and balance sheet improvements proved sticky, but has yet to pay distributions regularly. Regular dividend payments could start soon and boost stock prices significantly.

The buybacks are more regular and reduce the number of shares by more than 2% in 2023. The current authorization is worth approximately $25 million to investors in calendar 2024, equal to 2023, and is likely to increase at the end of the year.

ESG (Environmental, Social and Governance) Factors and Corporate Responsibility: Build-A-Bear Stock Forecast Considerations

Build-A-Bear is an average company when it comes to ESG. Results from various ESG tracking websites place the stock as average for the sector, slightly above the average for the overall market. Areas of concern include safety, fair work and equality issues, but not to the extent they impact market sentiment today.

Analyst Predictions and Investment Outlook for Build-A-Bear Stock

Build-A-Bear is a deeply undervalued stock at just 6.5 times its 2024 earnings outlook with growth, profits and wider margin in the forecast. This value is amplified by the analyst’s sentiment, who has pegged it at Buy and sees the stock advancing by double digits.

Marketbeat is tracking only three analysts with coverage, but their activity is noteworthy because all reports were issued in late 2023 and include two initiated coverages. Jeffries Financial Group and Northland Securities initiated coverage with a strong buy/buy consensus and a target near $38 shortly before the third-quarter release.

What is the target price for Build-a-Bear stock?

Price targets for Build-A-Bear are robust and suggest at least 50% upside for the stock. This is in line with the lowest target issued by analysts and the highest one adds another 1000 basis points. As the company has begun to attract new coverage, more analysts may initiate and issue reviews throughout the year.

Analysts’ price targets are significant because the low end aligns with all-time highs; the consensus and upper range would be new all-time highs. Moving above the low range at $36 would indicate a pivot in the market that could take it much higher than the current target high.

Basic technical targets include robust projections based on the size of the rally and the reach preceding the breakout. The move is worth around $34.50, setting a target of $70.50. The move is also worth 2300%, setting a high-end target of $864. As unlikely as it may seem, $864, the combination of growth, margin expansion, cash flow, dividends and share repurchases, would get to that level over time.

Build a Bear stock chart

Before you consider the Build-A-Bear workshop, you’ll want to listen to this.

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