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Apple (NASDAQ:AAPL) is in discussions to adapt Google’s Gemini artificial intelligence model to the iPhone, Bloomberg News reported, citing people familiar with the matter.
The two tech giants are in talks to grant Apple the license for Alphabet (GOOG) (GOOGL) Gemini model of the AI unit to power some new features coming to iPhone software in 2024, the report added.
Recently, Apple has also been in talks with Microsoft (MSFT)-backed OpenAI and has been considering using its AI model, the report notes.
Apple, based in Cupertino, California, is preparing new features as part of the upcoming iOS 18 iPhone operating system. However, these updates will focus on features that operate on its devices, rather than those delivered via the cloud. So Apple is looking for a partner for generative AI, including features like image creation and instruction-based written content.
The companies have not decided on the terms of the potential AI deal, and the report notes that a deal is unlikely to be announced until June, when Apple plans to hold its annual Worldwide Developers Conference. It’s also possible that a deal won’t be reached or that Apple will choose another partner, the report notes.
Since early last year, Apple has been evaluating its own large language model, or LLM, known as codename Ajax. According to the report, some employees also tested a basic chatbot called Apple GPT.
Apple has been slower to implement generative AI than competitors like Microsoft (MSFT) and Google, which have integrated these AI models into their products.
At Apple’s (AAPL) shareholder meeting last month, CEO Tim Cook said the company would reveal more about its generative AI plans later this year, noting that the iPhone maker sees “a incredible revolutionary potential” for the technology.
Further collaboration between Apple and Google could attract the attention of regulators. The two already have an agreement that allows Google to be the default search engine on Apple’s Safari web browser.
This search deal is already under scrutiny in a lawsuit by the US Department of Justice, which alleges that Google pays more than $10 billion a year to maintain its position as the default search engine on Internet browsers and on mobile devices, thus slowing down competition. .
Search engine collaboration is also under fire in the EU.
In January it was reported that Google collaborated with Samsung (Samsung) to implement several AI-based generative products in the South Korean company’s new Galaxy S24 smartphone series.