Samsung (OTCPK:SSNLF) has regained its title as the top smartphone maker from Apple (NASDAQ:AAPL), which saw iPhone shipments decline 9.6% in the first quarter of 2024, preliminary data from International Data Corporation’s Worldwide Quarterly Mobile Phone Tracker shows.
Apple (AAPL) market share at the end of the first quarter was 17.3%, while that of Samsung (OTCPK:SSNLF) the share was 20.8%. “While IDC expects these two companies to maintain their grip on the high-end market, Huawei’s resurgence in China, as well as Xiaomi’s notable gains (OTCPK:XIACF), Transsion, OPPO/OnePlus and vivo will likely have both OEMs looking for areas to expand and diversify,” said Ryan Reith, vice president of IDC’s Worldwide Mobility and Consumer Device Trackers group.
Chinese brands are steadily gaining ground, with Xiaomi (OTCPK:XIACF) taking third place with a 14.1% market share.
Meanwhile, global smartphone shipments increased 7.8% y/y to 289.4 million units in the first quarter, marking the third consecutive quarter of growth and indicating that the industry is recovering, even as challenges remain. macroeconomic challenges.
“The smartphone market is emerging from the turbulence of the last two years stronger and changed,” said Nabila Popal, director of research at IDC’s Worldwide Tracker team.