Next, we have images and here are a few different things happening in the search results.
We could see some small image tiles. They all can have different sizes. There is no clear structure or guideline. Sometimes it feels a little challenging, almost like Pinterest-type content.
What this means for you, if you see something like this, is that the content you create for your topic should contain images, and of course, those images need to be relevant to the content you are writing.
Now what I increasingly see appearing in Google search results is like what we would call standard old school search results, with a title tag and a meta description. Then next to it, on the right side, we have a little thumbnail image. I see this very often when it comes to content for travel destinations, for example.
So imagine this is a picture of a beautiful beach with palm trees somewhere in the Caribbean. Now it’s important when you create your content, that this image is again relevant to the content that you’re writing, and you also want to give Google some suggestions that say, yes, this image is actually relevant. It fits this content. It’s not a random beach. It’s that same beach I talk about in my text. So in this case, what we would do is provide an alt text, the name of the image file, a description of the image and mention the name of that particular beach. Don’t just say this is a beach. Google can see it for itself. It doesn’t need your information for this. But give it a name.