President Biden hits out at Trump for calling Latinos rapists and for echoing Hitler while telling Latinos that together we will change the world.
President Biden says in the new Biden campaign ad: “This election is an election between me
and a guy named Trump. This is a guy who called drug dealers and rapists Latino criminals. He now says that immigrants are poisoning the blood of our country. What the hell is he talking about? The reason we are so good is because we are the most diverse country in the world and with all of you we will work together and change the world.”
Watch the advert:
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President Biden and Vice President Harris convey a positive message of unity, while Donald Trump speaks of nothing but negativity and division.
Positive campaign messages traditionally attract voters more than negative messages.
One of the main reasons Donald Trump’s campaign fails to raise money is that even the most committed supporters will start to ignore a political message if it’s all negative all the time.
Biden and Harris are taking a different path. The President and Vice President highlight the success the nation has achieved during their terms in office, while emphasizing that there is more the country can accomplish together.
Candidates like Trump can only succeed when voters are distracted, disinterested, detached and demoralized.
From Ronald Reagan to Bill Clinton and Barack Obama, positive messages lead to the reelection of incumbent presidents.
While the pundit class may dismiss it, never underestimate the power of positivity among voters.
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Jason is the managing editor. He is also a member of the White House press pool and a congressional correspondent for PoliticusUSA. Jason has a bachelor’s degree in political science. His graduate work focused on public policy, with a specialization in social reform movements.
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