Opinion
Bud Light suffered yet another humiliation after teaming up with transgender influencer Dylan Mulvaney for a partnership in April last year, as it lost the Super Bowl’s best-selling beer crown to Mexican brand Corona.
Things get worse for Bud Light
The Daily Mail reported that Corona was the best-selling beer based on all-day sales during the Super Bowl. However, Bud Light’s parent company, Anheuser-Busch, received a little good news, as its Michelob Ultra brand saw the most sales during the Super Bowl between the Kansas City Chiefs and San Francisco 49ers.
“We’re listening, we’re learning and we’re continuing to move forward, and that’s the way we think,” said Anheuser’s new chief commercial officer, Kyle Norrington.
Since conservatives launched a boycott of Bud Light over its partnership with Mulvaney, the brand has lost nearly $30 billion. Since then, Mulvaney has also turned on Bud Light.
“I was waiting for the brand to contact me, but they never did. I was scared to leave the house,” Mulvaney said last year. “For a company to hire a trans person and then not publicly support them is worse than not hiring a trans person at all.”
Related: Bud Light Didn’t ‘Do a Good Job’ in Comeback Attempt, Says Former Anheuser-Busch Exec
Bud Light attempts a comeback
Fox Business reported that Bud Light sales fell 29.9% year-over-year in the week ending Jan. 20 compared to numbers from the same period last year. Bud Light was hoping to make a comeback with a new commercial that aired during the Super Bowl.
“We’re bringing the best names in sports, music and entertainment and introducing a brand new character to our Bud Light universe,” Todd Allen, Bud Light’s vice president of marketing, told USA Today before the game.
“Bud Light’s long-standing partnership with the NFL is one of the most iconic relationships in sports, and we are thrilled to return to the Super Bowl stage this year to continue our long legacy of providing iconic and groundbreaking Super Bowl commercials that they gather fans year after year,” he continued.
Watch a teaser for the announcement below.
Full article: Bud Light attempts comeback with new Super Bowl ad after Dylan Mulvaney debacle
Trump and Kid Rock pardon Bud Light
However, Bud Light has managed to win some people back. Earlier this month, former President Donald Trump urged his supporters to give Bud Light another chance.
“The Bud Light ad was a mistake of epic proportions, and a very high price was paid for it, but Anheuser-Busch is not a Woke company,” Trump wrote in a post on Truth Social.
“Is Anheuser-Busch a great American brand that perhaps deserves a second chance?” He continued. “What do you think? Maybe instead we should go after those companies that are trying to DESTROY AMERICA!”
Singer Kid Rock, who blasted Bud Light’s speakers in reaction to the Mulvaney partnership, also wants the brand to be forgiven.
“Do I want to hold their heads under water and drown them because they made a mistake?” she said in December, according to The Tennessean. “No, I think they got the message.”
Kid Rock went on to say that it is primarily the working class, the “people who have no weight in the struggle,” who are ultimately harmed by things like the Bud Light boycott.
“They messed up, they made a mistake,” he said. “I do not care anymore.”
However, these approvals have done little to help Bud Light, as sales of the beer continue to plummet. Do you think Bud Light will ever recover from this? Let us know in the comments section.
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