Build your privacy-compliant Customer Data Platform (CDP) with first-party data

February 28, 2024News about hackersWebinars/Privacy

Privacy Compliant Customer Data Platform (CDP)

In today’s digital age, data privacy is not just a concern; it is a consumer request. Companies are grappling with the dual challenge of leveraging customer data for personalized experiences while navigating a maze of privacy regulations. The answer? A privacy-compliant Customer Data Platform (CDP).

Join us for a transformative webinar where we will unveil Twilio Segment’s cutting-edge CDP. Learn how it drives compliant and consensual data use, enabling you to create a holistic customer view and revolutionize engagement strategies.

What will you learn?

  • Strategies for ethically democratizing data in your organization.
  • The power of first-party data to unlock customer insights.
  • The central role of a CDP in promoting compliant and permitted data use.
  • Proven customer engagement methodologies from industry leaders.

Why should you participate?

Twilio Segment’s State of Personalization report reveals a compelling truth: 63% of consumers welcome personalization, as long as it comes from directly shared data.

However, the phasing out of third-party cookies, the advent of privacy-focused browsers, and stringent regulations like GDPR have pushed companies to think about how to personalize effectively within a privacy-first framework. privacy.

Not to be missed!

In an age where data privacy and compliance are not just buzzwords but imperatives, mastering the ethical management of customer data is critical for companies striving for excellence.

Circle your calendar for “Build your own privacy-compliant Customer Data Platform (CDP) with first-party data.” Secure your place now for an enlightening session you can’t afford to miss!

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