Category: Marketing

So let’s prioritize first because this is the most important. Canons First, we’ll get a few things out of the canon. Suppose we have some canonical issues on our website.…

Let’s consider the example of developing author pages for a blog. At first glance, this may seem simple, but it involves multiple components and collaboration between teams: Page Design (UX):…

While AI can produce content en masse, it often lacks the personal touch and depth that EEAT requires. Here are the pitfalls of unguided AI content and how to avoid…

Competitive keywords are the keywords that your rivals are ranking for in Google search results. They can rank organically or pay for Google Ads to rank in paid results. Knowing…

We also created a completely separate professional list that brought in another 80-90 calls per month without competing at all with the client’s main list. However, it’s not easy to…

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And even though I enjoy deep work, a few…

Now, when you’re thinking about becoming headless, there are a couple of things to know. Well, first of all, it’s how headless works. The key thing to understand is that…

Every SEO’s favorite building connections the HARO collaboration tool was officially phased out for good last week by Cision. Now it has been packaged in a new product: Connectively. I…

I’ll make three arguments for leaving your website completely unblocked for AI bots: Acquisition of current traffic Brand display today Future developments in LLM-based tools Acquisition of current traffic I…

Do you know what beauty looks like? Building on the example above, one skill set that will become increasingly vital to success is the ability to understand and anticipate consumer…