Category: Marketing

So, let’s move on to some quick EEAT wins. Use real authors Quick win number one: use real authors. This is crucial when it comes to useful EEAT content. Users…

By Emilia Martin Big high fives and fist bumps to every person who took the time to submit a proposal for a chance to land a spot as a MozCon…

The formula for calculating ROI is so simple that I will share it right here, in the introduction of the article: ((Return from content − cost of content) / cost…

By Emilia Martin The short answer is yes. Businesses that rely on Google Search to drive traffic and revenue to their websites are always trying to keep up with how…

The era of the growth-at-all-costs strategy is over. Companies push for profitability today instead of projecting it into the future. Your budget and headcount have been reduced, but as a…

By adapting LinkedIn Ads to target job function over job title, Cognism’s pipeline increased by 26%. Get more tactics like this delivered straight to your inbox: Sign up for CXL’s…

So you know your difficulty benchmark and have compared it to your current list of target keywords to better strengthen your strategy. But what if you want to find new…

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten…

These days you hear everywhere that your local business needs to have video to stay ahead of the curve. But if you don’t have a sophisticated cell phone with excellent…

People use mental models to understand reality, solve problems and make decisions in everyday life. SEO is not an exception here, but it is not a topic you often hear…