Category: Marketing

Next we will ask what the critical points are for this specific phase of the user journey. Think of it as a follow-up question. We choose personalized services. We’ll ask…

By selecting a large number of creatives and testing them to allocate budget to the best performing ones, Kurve increased Treecard’s app installs by 1,027%. Get more tactics like this…

2. Understand topical authority: key words and entities Google has been talking about topical authority for a long time, and in Discover it’s completely relevant. Traditional SEO involves using keywords…

Strategic: Before delving directly into the technical audit, consider the following framework shared by Aleyda Solis: Business Type Project Website size SEO Maturity Goals International e-commerce SEO Roadmap for Quarterly…

I’ve been using Ahrefs since 2016. I thought I was a power user, but since joining the team I’ve discovered tons of other use cases that I can’t imagine living…

If the community you serve has a local forum, now is the time to become a regular participant. One obvious result of the “hidden gems” component of Google’s Helpful Content…

So you’re ready to go to market, you have big goals and you’re pumped. But wait. How will you do? hit those goals? You have the Right goals in place?…

So this chart looked at the percentage of locations that had a consistent URL. But I was also interested in knowing if they don’t have a URL, how many are…

By revamping an existing pop-up and using a map and hook to bring users to a simple email signup form. Dandelion Branding increased its customer signups by 6.32%. Get more…

Results were mixed, but generally most people found ideation and outreach more difficult. Raising awareness Raising awareness is difficult, and understanding what journalists want and don’t want is difficult, especially…