By moving the monitoring process from the client browser to the server, Rajat collected better data which led to actionable insights and higher ROAS. Get more tactics like this delivered…
Category: Marketing
Free SEO Plan Template (with Video Tutorial)
Ranking on Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template that you can use over and over…
Get backlinks + free Google Apps script
Most of our sequences have three emails: If we don’t hear from the recipients after the entire sequence, we flag it in our database and find alternative people in the…
Use Money keywords to generate revenue
So, we ranked our money-related keywords as 3: These were the high-intent keywords where we could easily present Cognismo as an answer to our buyers’ pain. An example is “b2b…
Starting users with Premium trials can increase conversion
Using a reverse testing strategy, Elena Verna outperformed other common sales tactics. Get more tactics like this delivered straight to your inbox: Sign up for CXL’s Fast Marketing newsletter. Summary…
MozCon 2024 community speaker presentations are now open
To submit a presentation, fill out the community speaker submission form. Just send a pitch! We want what you are most passionate about. The talks must be about digital marketing…
5 times ChatGPT misguided me in local SEO
The author’s views are entirely his own (excluding the unlikely event of hypnosis) and may not always reflect Moz’s views. If it looks like a cat and sits like a…
Daily SEO Fix: Tracking Local Markets
Almost every search we make through Google includes some degree of location. So how do we keep an eye on our site’s performance in local markets to ensure we continue…
The best of Whiteboard Friday 2022
Did we have an extraordinary year of Whiteboard Friday episodes, ranging in topics from link building to content engines to basketball? In case you missed them, here are the 10…
Long tail keywords vs. short-tailed: what’s the difference?
The difference between long tail and short tail keywords comes down to popularity. Many people search for short tail keywords, while few people search for long tail keywords. Because of…