So, let’s move on to some quick EEAT wins.
Use real authors
Quick win number one: use real authors. This is crucial when it comes to useful EEAT content. Users want to be convinced that the person writing the content actually knows what they are talking about. So if you don’t use real authors, that’s a problem because, again, that’s something that people can see and might not trust you. So, use real authors whenever you can.
Author biography
The second thing is the author’s biography. This is where, instead of just having an author’s name, you want to have a bio so that users can read it and understand exactly why they should trust this person because then, again, that shows what kind of experience and credibility they have therefore have all those EEAT aspects.
Author pages
The third is the author pages. Then, once you have your authors and their bios, create an author page that links directly to that author so that it specifies everything that has to do with their experience and credibility. You can link to other content they’ve written, their social media profiles. This is another way to really help promote EEAT, and it’s something that users and Google love to see.
Schema markup
Next, we have the schema markup. So this is better suited to your search engines because schema markup is code that describes the code. So you can use schema markup in your content on author pages to specify who the person is, who they are so that Google better understands who is behind the content and what their credibility basically is.
Including modification time
Next, we have the inclusion of the time of changes within the content. So, let’s say, for example, you’re publishing content related to medicine. Things can change a lot in your niche, and what’s more, there are many people whose content you may want to review.
So this is where, within your content, you can specify who wrote the content, when it was last edited, and who actually edited and reviewed that version of the content.
So this is something that you can also do to make it very clear to people in terms of knowing the kind of timeline of that content, and that helps users and Google put a lot more trust in that content itself.
Use original images
Next, we use original images, obviously, no stock photos, which means you should actually go out there, get some original images that you can include in your content because, again, it adds another layer of trust to the users that you are who you say you are and people can actually see it on the page.
Get help from ChatGPT
Next, get help from ChatGPT. So, this wouldn’t be complete without talking about ChatGPT in the AI world we live in. But ChatGPT can actually help in terms of if you have some written content, you can put it into ChatGPT and essentially ask it to critique ask it based on the EEAT signals and what they mean. You can ask ChatGPT to provide additional analysis and ways to improve such content. So that’s a really helpful tip you have there.
Hire experts
The last one is that if you don’t actually have experts in your niche, hire them. Reach out to your network, go to certain websites, and hire someone to help you with content. Even if they don’t work for you full time, just so you have a little bit of help from someone who is an expert, that really adds a lot because then you can use that and mention in your content that it was actually written alongside an expert in their sector.
So these are some quick wins from EEAT.