Recent data has revealed a significant issue with bot traffic Elon Musk‘s social media platform Xpreviously Twitter, particularly during Super Bowl LVIII.
According to cybersecurity firm CHEQ, 75.85% of the platform’s traffic to advertiser websites was identified as fake, marking an unprecedented level of inauthentic activity.
The revelation comes on the heels of X’s announcement celebrating over 10 billion impressions and 1 billion video views during the Super Bowl, suggesting massive engagement on the platform.
However, CHEQ’s findings call into question the authenticity of that commitment, Mashable reported.
Guy TytunovichCEO of CHEQ, shared his perspective on the data with the newspaper, noting that such a high percentage of fake traffic is unheard of in the industry.
Also Read: Elon Musk Criticizes X’s Gloomy Outlook, Shares ‘Sad Truth’ on Social Media Platforms
This issue is not isolated to the Super Bowl event; CHEQ’s analysis of traffic from
The problem of bots and fake users is not new to social media. However, the scale at which it occurs on X is particularly concerning for advertisers who rely on authentic engagement metrics to gauge the effectiveness of their campaigns. Comparison with other platforms such as TikTok, Facebook and Instagram, where fake traffic rates were significantly lower, highlights X’s unique challenge in managing bot activity.
Under Musk’s leadership, X has undergone numerous changes, including layoffs within the Trust and Safety team, which may have affected the platform’s ability to effectively combat fake traffic.
The bot problem and growing advertiser concerns about content moderation pose significant challenges to X’s advertising revenue and overall credibility.
Now read: Elon Musk reportedly did something unusual after making an offer to buy Twitter
This content was partially produced with the help of artificial intelligence tools and was reviewed and published by Benzinga editors.
Photo: Shutterstock