Several burger restaurants have taken heat on social media over recent price increases, and the latest to come under fire is the popular Five Guys chain.
An image of a customer’s receipt is going viral on X and has received over 25.2 million views so far, according to the platform.
Five Guys prices are out of control.
$24 for one person
Source: Reddit pic.twitter.com/wcXgbjGnI4
— Wall Street Silver (@WallStreetSilv) March 1, 2024
“Five Guys prices are out of control,” user @WallStreetSilv wrote over a photo of a $24.10 receipt for one person that contained a $12.49 bacon cheeseburger and an order of fries from $5.19 with one drink and sales tax.
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“I guess I was expecting $12 to $15 per person for Five Guys,” the user wrote. “What is the right amount these days?”
Viewers were shocked by the total, complaining that prices at fast food chains had reached an “unattainable” level.
“$5 for a french fry is highway robbery,” one user said. “It’s literally just a potato and a little salt. It cost him a quarter to prepare.”
“This is why I don’t go to Five Guys anymore, not because I can’t afford it, but because at some point you need to draw the line,” said another.
Related: McDonald’s CEO says ‘affordability’ is on the way as company battles slumping sales
Second MoneyGeekthe average price of a Five Guys meal in 2022 was $19.95.
In a recent interview, Five Guys International’s director of APAC operations, Iain Ross-Mackenzie, explained that the higher prices were due to the company using fresh ingredients.
“We want to put control back in consumers’ pockets,” Iain said. “Nothing is frozen. We only ever use fresh ingredients.”
Earlier this year, McDonald’s was criticized for raising prices, and rival chain Wendy’s revealed it would trial a “dynamic” pricing model.
Five Guys did not immediately respond That of the entrepreneur request for comment.
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