The dog-themed meme coin, Floki FLOKI/USDis gaining momentum, challenging established players like Dogemoneta DOGE/USD AND Shiba Inu SHIB/USD.
Floki has seen an impressive 70% increase in its value in the last 24 hours. This spike comes as the crypto community eagerly anticipates an ambitious advertising campaign set to take over New York’s iconic Times Square.
According to the Floki development team, this marketing effort aims to catapult Floki into the mainstream spotlight.
At the time of writing, Floki is trading at $0.0002439, up 101% over the past seven days. According to the CoinMarketCap report, FLOKI price increased by 53.10% while the market capitalization rose to the 50th position.
FLOKI may head towards $0.0003500 in the near term. If this happens, the project could enter the top 40 by market capitalization.
According to a post from development team Floki on X (formerly Twitter) this week, the Times Square campaign will begin on March 15 and run continuously for three months.
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Advertisements will be displayed on a massive double-sided HD LED screen strategically positioned next to the Nasdaq billboard, ensuring maximum visibility in the bustling heart of Times Square.
The Floki team shared further details about the campaign on Medium, highlighting the reach of the advertising.
The ad, a 10-second spot, will air at least four times an hour, 20 hours a day (6 a.m. to 2 a.m.) and for a period of 93 days.
Last week, Floki jumped 326% after its community approved a plan to destroy 2% of its total tokens. The decision was made through a vote on which almost all participants agreed.
The FLOKI community voted to permanently remove 190 billion Floki tokens from circulation. This token reduction process will happen in a few days.
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