Bank of America Corporation BAC AND Starbucks Corporation SEX have unveiled a new collaboration, allowing numerous Bank of America cardholders and Starbucks Rewards members across the United States to amplify their benefits through linking accounts.
When Bank of America cardholders and Starbucks Rewards members link an eligible debit or credit card to their Starbucks Rewards account at BofA.com/starbucks or starbucks.com/bofa, they can earn 2% cash back on eligible purchases , in addition to their existing rewards or card benefits. Additionally, they will earn 1 star for every $2 spent at Starbucks.
Members can access enhanced benefits by making eligible Starbucks in-app purchases using their linked Bank of America debit or credit card.
These purchases include reloading a Starbucks digital gift card, ordering ahead, or making payments via the app at checkout.
Stars earned can be redeemed towards various rewards at Starbucks, which cover free drinks, food, merchandise and whole bean coffee.
This program welcomes currently enrolled Starbucks Rewards members and Bank of America cardholders, as well as new members or cardholders.
“We are excited to partner with Bank of America and offer Starbucks Rewards members even more valuable benefits like Cash Back and more Stars,” said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks.
“This partnership is the latest example of how we continue to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else,” Butz added.
Price Action: At last check on Friday, SBUX shares were trading 0.34% higher at $93.54 in the pre-market. BAC shares closed 2.84% higher at $34.07 on Thursday.
Photo: Şahin Sezer Dinçer from Pixabay.