Meta Platforms, Inc. HALF CEO Marco Zuckerberg revealed that over 50% of the content on Instagram and 30% of active posts Facebook they are now recommended by artificial intelligence.
What happened: Zuckerberg made this revelation Wednesday during Meta’s first-quarter financial results announcement.
“Right now, around 30% of posts in the Facebook feed are served by our AI-powered recommendation system. It has doubled in the last two years,” he said in his opening statement, adding: “And for the first time ever, more than 50% of the content people see on Instagram is now recommended by artificial intelligence.”
The Meta CEO also revealed that AI has also played a critical role in improving value for advertisers, with revenue from Meta’s AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, more than doubling compared to last year.
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Meta announced first-quarter revenue of $36.45 billion, marking a 27% increase over last year. According to data from Benzinga Pro, this revenue surpassed the Street consensus estimate of $36.16 billion. The tech giant’s earnings per share for the first quarter were $4.71, beating the Street estimate of $4.33.
Because matter: Last year in June, Meta announced new controls to let users manage what they see on Facebook and Instagram. This was part of a larger initiative by Meta to increase transparency and user accountability around AI recommendations.
At the time, it was reported that Facebook users could customize recommendations by going to the “Feed Preferences” section while Instagrammers could go to the “Suggested Content Control Center” in the app’s settings to edit their recommendations.
Additionally, Instagram users have the ability to indicate their interest in specific recommended reels, prompting the service to display more similar content. This feature complements the existing “Not Interested” option introduced in 2021.
Meanwhile, earlier this month, Meta expanded its policy on AI-generated content, introducing labels for AI-generated content on Facebook, Instagram and Facebook. Discussions. This move aimed to give users more context about the content they see.
Photo courtesy: Anthony Quintano on Flickr
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Disclaimer: This content was partially produced with help from Benzinga Neuro and was reviewed and published by Benzinga editors.