While AI can produce content en masse, it often lacks the personal touch and depth that EEAT requires.
Here are the pitfalls of unguided AI content and how to avoid them.
Problem 1: Lack of personal experience
AI-generated content often lacks the personal touch and real-world experience that makes content highly experiential. It can provide correct information but requires a more nuanced understanding that comes from actually engaging with the topic.
The correction: Demonstrate experience
The experience reflects the author’s practical understanding and personal experience of the topic. It’s about demonstrating that you are knowledgeable and have real-world experience on the subject.
You can demonstrate with content that includes personal anecdotes, case studies, or practical tips.
Problem 2: Questionable expertise and authority
While AI can mimic authoritative writing, it has no real skills or credentials. This results in content that fails to replicate the depth of knowledge and credibility of an expert’s work. It often simply regurgitates existing content, without offering anything new or fresh.
Remember, as highlighted in the content quality documentation, Google values fresh content.
The solution: demonstrate competence and authority
Expertise is your knowledge and skill in a specific field. This is important for Your Money or Your Life (YMYL) topics, where accurate and expert advice is essential. You can demonstrate expertise through well-researched and accurate content, often showcasing your qualifications or unique insights. You can also demonstrate expertise by providing the author’s name and bio.
Meanwhile, authority is the credibility of the website and content creator. You can establish authority through credentials, external reviews, links from trusted sites, and recognition in the field. You can also showcase your authority by creating well-cited sources, expert endorsements, and content that aligns with industry consensus.
Problem 3: Reliability issues
AI-generated content can inadvertently spread misinformation due to its inability to verify facts or cite reliable sources. This is problematic for YMYL sites where accuracy is paramount. Users are increasingly questioning the authenticity of online information, and AI-generated content without verifiable facts can erode trust and credibility.
The solution: Build trust in your content
Trustworthiness is the accuracy, transparency and legitimacy of the site and its content. This includes clearly identifying the author, citing sources, and presenting factual information. This is reflected in transparent authorship thanks to comprehensive author biographies, clear provenance of information using internal links, and a secure website that respects user privacy.