PRESS RELEASE
EAST BRUNSWICK, NJ, Feb. 14, 2024 /PRNewswire/ — Somos, Inc., an industry expert in identity management, fraud prevention and data services, recognized as a leading provider of solutions that promote trust in voice and messaging, proudly introduces SomosID™, an innovative identity management service IoT identity that offers unprecedented registry for IoT Asset Owners looking to gain greater visibility into their installed assets.
With digital transformation continuing apace, many organizations are implementing IoT technologies to streamline their operations through automation. Unfortunately, this progression also exposes them to malicious cybersecurity attacks. While an integral part of modern connectivity, IoT devices serve as vulnerable entry points for cyber threats, contributing to a significant portion of malicious activity online. Recent data indicates that IoT devices make up 8% of fixed broadband infections, but account for 88% of all attack traffic and more than 40% of all DDoS incidents affecting millions of users every day. The transparency surrounding IoT devices and the people who operate them is opaque at best and consists of a wide range of provisioning, management and communication partners without clear security accountability. Additionally, traditional approaches to perimeter security are inadequate in protecting against IoT-related threats. Because IoT devices often have direct access to core enterprise systems, attackers can leverage compromised devices to easily traverse organizational networks, leading to malicious and costly breaches.
SomosID is a comprehensive IoT asset registry management solution that provides unprecedented transparency into IoT assets. This allows enterprises to have greater visibility into the activities and management of their IoT assets, thus helping to strengthen their IoT ecosystem through transparency and accountability. SomosID provides the tools needed to track the identity and technical attributes of an IoT asset, including the hardware and software bill of materials, as well as their certifications and vulnerabilities. This information is retained throughout all lifecycle events such as updates, new vulnerability alerts, suspensions, reactivations, ownership transfers, and end-of-life to give IoT asset owners visibility into the current state of their assets.
“The growth of IoT technologies has undeniably improved efficiency across numerous industries. With that, though, so it is Also it has significantly expanded the attack surface for cybercriminals,” says Sri Ramachandran, SVP and Chief Technology Officer at Somos. “SomosID is not just a solution; this is a paradigm shift in how IoT security is built and implemented. By providing a detailed inventory of IoT assets and real-time vulnerability notifications, SomosID allows owners to securely protect and manage their IoT assets.”
Discover the new standard in reliable IoT resource management now. From unprecedented transparency to improved monitoring, SomosID is an innovative solution that provides maximum visibility into the current state and vulnerabilities of an owner’s IoT assets. For more information or to schedule a demo, visit www.somos.com/iot or contact us at [email protected].
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About Somos, Inc.
As the world becomes increasingly interconnected, Somos enables brands, consumers and communities to communicate in an environment of greater trust and convenience. Somos is a global, trusted source of phone number administration, routing data, identity verification and identity management services for the telecommunications ecosystem. As a trusted administrator of the North American Numbering Plan (NANPA), Toll Free Numbering (TFNA), and the Reassigned Number Database (RND), we support more than 1,400 service providers in North America and manage more than 7 billion phone numbers to ensure an uninterrupted service. communication between businesses and consumers.
XConnect, a Somos company, extends the reach of Somos solutions to a global audience through its portfolio of intelligent, trusted phone number solutions spanning hundreds of different data sets serving global voice and messaging ecosystems.
Through our global portfolio of products and services and a collaborative approach in everything we do, Somos helps ensure trust in an increasingly digital world. To learn more about Somos, visit www.somos.com.