The electric vehicle giant Tesla is driving a Cybertruck and a Model Y together around New York as part of his promotional activities.
What happened: As part of a promotional campaign, the Cybertruck arrived in Times Square on Friday towing a trailer with a glass box. Inside the glass box is a Model Y, and on the box are the words: “The best-selling car in the world is made in America.” Tesla calls it a “mobile gallery”.
The “mobile gallery” will move around New York from Friday to Sunday. He visited Times Square on Friday and will close his tour around New York on Sunday after visiting the World Trade Center and Washington Square Park, the company said in a post on X.
Because matter: The promotion appears to benefit both the company’s best-selling vehicle, the Model Y, and its newest one, the Cybertruck.
During Tesla’s fourth-quarter earnings call in January, a company representative acknowledged lack of awareness as an issue impacting EV adoption, but added that the company won’t spend too much advertising.
“Because we understand the importance of raising awareness, but at the same time we don’t want to spend a lot of money just to create awareness,” the CFO Vaibhav Taneja She said.
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