We’ve published 156 Moz blog posts this year, and as is tradition, it’s time to look back on the most popular! You’ll find blogs about new breakthroughs in social media search, ecommerce SEO tips, trends in technical and local SEO, and so much more.
Happy New Year and Happy Moz Friends! See you in 2023.
*Top 25 written posts published between January 1 and December 26, 2022, in order of page views generated during that time period.
By Christopher Hofman Laursen | April 20, 2022
If your website is like most others, there is likely a mismatch between the content you provide and what your potential customers are searching for on Google. This article is about understanding those prospects and their conversation with Google using the customer journey mapping method to deliver the best content to them.
By Lidia Infante | October 26,
In the first chapter of this series, we delved into TikTok search behavior and why it should matter to SEOs. In this article, we’ll cover the ins and outs of the TikTok algorithm and how to leverage it to get more users to watch your branded content.
By Christopher Long | January 25, 2022
Shopify is an increasingly popular platform for ecommerce sites, but it’s not completely SEO-friendly out of the box. What’s the best way to optimize your Shopify experience for SEO?
By Adriana Stein | March 16, 2022
Your SEO strategy should be one of the main considerations before you even launch your website. Instead of struggling to get your website SEO-ready later, get started with this holistic SEO checklist for new websites and save yourself valuable time and resources.
By Alex Harford | August 17, 2022
In this article, Alex shows you how and why to use Google Chrome (or Chrome Canary) to view a website like Googlebot. Viewing a website like Googlebot means we can see discrepancies between what a person sees and what a search bot sees, which is useful for technical SEO and content audits.
By Ann Smarty | November 14, 2022
Google’s Featured Snippets started as an experiment nearly a decade ago. They have since become an integral part of Google SERPs, showing many queries. In fact, Featured Snippets are now considered the #1 organic position. 1, so making them part of your SEO strategy is essential for creating more traffic.
By Miriam Ellis | May 9, 2022
Google wants to use machine learning and artificial intelligence to change hours of operation on twenty million Google business profiles as part of their project to create a “self-updating map.” Google has good reason to pursue accuracy in their local index, but local business owners have an even better reason to be on top of this ad and proactively safeguard the validity of their data.
By Crystal Carter | January 27, 2022
Last year was an incredible year for core updates, and how SEOs improve page quality for users. Moving forward, we can expect to see greater diversification in SERPs, driven by developments in Google algorithms, and new features from tools like Google Lens. These developments will change the way we manage our SEO now and in the future.
By Lidia Infante | August 31, 2022
User behavior on TikTok has evolved as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior around the world. Now, the next step for TikTok looks to be turning into the next big search engine. What does this mean for SEOs?
By Molly Ploe | September 13, 2022
How can SEOs prove to Google, amidst all the noise, competition, and other experts out there, that their clients deserve a spot on Page 1? To find out, Molly compared the top results on hundreds of SERPs to determine what EAT actually proves.
By Jo Cameron | July 27, 2022
Charts and infographics can be beautiful, but if they don’t also properly analyze the data in a way that impacts your audience, they probably aren’t worth the time and effort. Below, we discuss how storytelling relates to data visualization and which tools can help you bring more data into your content.
By Sally Ofuonyebi | July 26, 2022
Looking for steps to do social media competitor analysis? Here is a detailed breakdown.
By Ann Smarty | January 13, 2022
Google’s search results pages are becoming more diverse and even interactive, which makes any click-through study out there that much less reliable, because no two sets of search results are the same. So how much control do writers and content creators have over how their content is represented in search? Apparently, quite a lot!
By Daniel Wood | July 20, 2022
In this blog, Daniel shows you why you should do a keyword research work session with your clients to tap into their expert knowledge of the industry, and how these sessions have helped his team achieve organic traffic growth for one of the their new customers with low domain authority.
By Tanuja Mahdavi | February 16, 2022
When there’s a search query on Google, Google Ads does a quick bidding to determine which ads will show for that search query and what the ad positions should be. This ad auction is repeated whenever an ad is eligible to appear for a search term and is an integral part of the SERP landscape. To help you understand, Tanuja explains the what, how and why of the Google Ads auction.
By Zoe Ashbridge | June 8, 2022
Zoe takes a deep dive into topical authority: what it is, how to earn it, and most importantly, how to strategically develop topical relevance.
By Adriana Stein | July 19, 2022
Both SEO and PPC are used for a common goal, search engine marketing (SEM), and neither would survive without targeted keywords. Since both strategies take into account user intent and search demand, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig!
By Lydia German | September 26, 2022
Lydia shares the content update process she and her Tao Digital Marketing team used to drive great results for a client in the financial services niche.
By Cyrus Shepard | October 31, 2022
Unless you work for an agency or want to make a permanent career with SEO (an excellent choice), most people don’t learn SEO for the sake of learning SEO, but want the same quick wins they seek. professional SEOs. That’s why we created the Quick Start Guide to SEO, which includes seven days of actions to check the SEO health of your site as you get on the road to lasting improvement. If you want something even more compact, we’ve also created the SEO Quick Start Guide Cheat Sheet.
By Christopher Long | July 6, 2022
After working with a news organization and testing what they learned from that work on other sites, Chris and his team began to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has overlooked the concept of “freshness” and how to start optimizing for it.
By Miriam Ellis | January 4, 2022
Take a look at Miriam’s seven local SEO precepts for 2022, including some expert commentary.
By Petra Kis-Herczegh | September 6, 2022
When we talk about SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress your career.
By Tom Capper | September 5, 2022
In this post, Tom elaborates on one of the points from his 2022 MozCon talk: that a lot of time spent researching keywords is wasted. He’ll look at the top three ways SEOs turn what should be a piece of strategic thinking involved into a time-consuming routine, along with what to focus instead.
By Sam Torres | July 25, 2022
As you’ve probably heard, Google plans to fully retire Universal Analytics for GA4. Here’s what you should know before making any moves.
By Miriam Ellis | October 17, 2022
Google Business Profile is both a free tool and a suite of interfaces that includes a dashboard, in-SERP editing, local business profiles, and a volunteer-led support forum under this branding. Google Business Profiles and associated Google Maps form the core of Google’s free local search marketing options for eligible local businesses. In this guide, we’re doing the fundamental learning! Share this simple and comprehensive article with incoming clients and team members to get started on the right foot with this important local business digital resource.