Next we will ask what the critical points are for this specific phase of the user journey. Think of it as a follow-up question. We choose personalized services.
We’ll ask ChatGPT: “I want to learn more about this specific motivation. What are the most common pain points for users?” And again, he will respond with a list of pain points, and this list includes pet-friendly services, health concerns, preference for eco-friendly services, etc.
Once again, copy and paste this list of critical points into your spreadsheet under Milestones.
Now we have a stage of the journey, which is personalized services, and a list of milestones that fall under that stage.
Next, you will go back and repeat the entire process for all your motivations and weaknesses.
The user’s full path in a spreadsheet
Once you’ve done that, you’ll have a complete user journey in a spreadsheet, with stages and milestones.
If you want to learn more about how to map the customer journey on your website, check out my blog post, where I show you step by step how to do it. The link is below:
5 steps to create a user journey map for your SEO strategy
You can use it as a first step to guide your content strategy and meet your customers where they are in their journey.
Thank you.
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