A viral TikTok influencer who doubled as a member of the Chick-fil-A team revealed that the chicken chain asked her to stop posting videos of staff meals during the shift, so she quit.
Miriam Webb, who has more than 121,000 followers and 3.8 million likes on the platform, first started posting videos during her shifts in December, where they quickly went viral. Webb would eat what she would eat as part of the free staff meals with a humorous twist. She started each video with her signature phrase: “It’s a beautiful day at Chick-fil-A and today I’m going to show you what I eat in my employees’ meal.”
@mirithesiren This is a honey mustard lovers dream! @Chick-fil-A #fyp #chickfilahacks #chickfilasauce #chickfila #chickfilaemployee #freemeal #freefood #curlyhair #blackgirl #honeymustard ♬ original sound – mirithesiren
But her days of posting menu hacks and lunchtime creations ended when upper management and corporate public relations reportedly told her she was violating a policy in the employee handbook (also if you did not specify which).
In an April 15 video, Webb told viewers they were violating company policy and that the chain was “not willing to make an exception” for his success. (The meeting followed one of Webb’s videos that garnered more than two million views reviewing the chain’s new cherry drinks.)
@mirithesiren Chick-fil-A Corporate asked me to stop creating content. Sorry guys :/ Thanks for all the support and love, but an era is over. “Posts on this site are my own and do not necessarily reflect the opinions of TC&Js Enterprises, Chick-fil-A Whittwood, nor Chick-fil-A, Inc.” #fyp #chickfila #chickfilaemployee #chickfilasauce #chickfilahacks #curlyhair #blackgirl ♬ original sound – mirithesiren
“I want to make it clear that this was not a punishment. It’s not that I did anything wrong in my videos or that I said anything in my comments that caused them to say no more videos,” he told viewers. “This was something they didn’t know I was doing.”
He noted that the company found the videos “entertaining and engaging,” but still had to ask Webb to stop creating content for violating its rules. He said he asked the brand to “cooperate” but was still met with opposition.
“I respect their decision. And all I can do now is adapt,” he told viewers.
Second BusinessInsidershe turned in her notice Monday and plans to focus on becoming a full-time content creator in the food industry, already posting videos reviewing rival Shake Shack’s food.
Webb said Chick-fil-A is allowing her to keep her videos on her profile and that she is not at all angry with the company for their decision, calling the journey to becoming a content creator a “beautiful experience.”
Chick-fil-A did not immediately respond That of the entrepreneur request for comment.