Viral videos of Wall Street’s bronze Charging Bull statue wearing a knitted hat have sent commenters on X, formerly Twitter, and the referenced memecoin into a frenzy Dogwifat WIF/USD up 17%.
What happened: Videos of the Charging Bull in “a hat” appeared Friday afternoon, with onlookers photographing the unusual sight:
Several videos from different angles show people taking photos with the hat-wearing bull. “NORMS LOVE $WIF,” he exclaimed a social media account. According to an unconfirmed report from an observer on site, the bull’s appearance was popular among some of the bystanders:
According to a photo from another social media observer, the hat “came off” the bull later in the day. the same observer asked AnsemA Solana SOL/USD-influencer tied to “kindly go and put it back”. Ansem, a New York City resident, headed to Wall Street, documenting his “side demand” to “give the hat back to the bull” in several tweets. He tweeted a nighttime photo of himself and the bull-in-the-hat statue.
It is unknown whether the bull is still wearing the hat at the time of writing.
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Because matter: The publicity stunt pushed the related memecoin Dogwifhat to rise by 25%.
It is currently trading around $0.25, up 17% in the last 24 hours but down about 50% from its all-time high. $WIF is set to become a long-term rival to established dog-themed memecoins Dogemoneta DOGE/USD AND Shiba Inu SHIB/USD.
X commenters were amused by the stunt.
“Bullwifhat,” she tweeted Krakena cryptocurrency exchange.
Arthur Hayesco-founder of BitMexa cryptocurrency exchange, said: “TradFi better be careful. When we $WIF hat, anything is possible.”
Another observer was impressed by “this ‘marketing’ campaign while WIF is at its lowest, down >50%” said “the hat stays on.”
In a separate, but perhaps related development, a Twitch streamer and Fortnite player using the social media handle “issa” have claimed to be the creator of the “Dogwifhat” meme. He announced in a tweet that he would “launch the REAL $dogwifhat, but on Ethereum.” The screenshots appear to lend credibility to his claim, although they cannot be independently verified.
The active $dogwifhat token Ethereum ETH/USD launched with a maximum market cap of $30 million and currently trades around a market cap of $10 million.
What’s next: This marketing stunt can be seen as another sign of cryptocurrency culture’s penetration into the mainstream, with memecoins at the forefront.
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Photo: Shutterstock